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Título : Global benchmarking of children's exposure to television advertising of unhealthy foods and beverages across 22 countries
Autor : Kelly, Bridget
Vandevijvere, Stefanie
Ng, SeeHoe
Adams, Jean
Allemandi, Lorena
Bahena Espina, Liliana
Barquera, Simon
Boyland, Emma
Calleja, Paul
Carmona Garcés, Isabel Cristina
Castronuovo, Luciana
Cauchi, Daniel
Correa, Teresa
Corvalán, Camila
Cosenza Quintana, Emma Lucia
Fernández Escobar, Carlos
González Zapata, Laura Inés
Halford, Jason
Jaichuen, Nongnuch
Jensen, Melissa L.
Karupaiah, Tilakavati
Kaur, Asha
Kroker Lobos, María F.
Mchiza, Zandile
Miklavec, Krista
Parker, Whadi‐ah
Potvin Kent, Monique
Pravst, Igor
Ramírez Zea, Manuel
Reiff, Sascha
Reyes, Marcela
Royo Bordonada, Miguel Ángel
Rueangsom, Putthipanya
Scarborough, Peter
Tiscornia, Maria Victoria
Tolentino Mayo, Lizbeth
Wate, Jillian
White, Martin
Zamora Corrales, Irina
Zeng, Lingxia
Swinburn, Boyd
Palabras clave : Advertising
Food
INFORMAS
Television
Fecha de publicación : 2019
Editorial : Wiley
Citación : Kelly B, Vandevijvere S, Ng S, et al. Global benchmarking of children's exposure to television advertising of unhealthy foods and beverages across 22 coun- tries. Obesity Reviews. 2019; 1-13. DOI: 10.1111/obr.12840
Abstract : Restricting children's exposures to marketing of unhealthy foods and beverages is a global obesity prevention priority. Monitoring marketing exposures supports informed policymaking. This study presents a global overview of children's television advertising exposure to healthy and unhealthy products. Twenty‐two countries contributed data, captured between 2008 and 2017. Advertisements were coded for the nature of foods and beverages, using the 2015 World Health Organization (WHO) Europe Nutrient Profile Model (should be permitted/not‐permitted to be advertised). Peak viewing times were defined as the top five hour timeslots for children. On average,there were four times more advertisements for foods/beverages that should not be permitted than for permitted foods/beverages. The frequency of food/beverages advertisements that should not be permitted per hour was higher during peak viewing times compared with other times (P < 0.001). During peak viewing times, food and beverage advertisements that should not be permitted were higher in countries with industry self‐regulatory programmes for responsible advertising compared with countries with no policies. Globally, children are exposed to a large volume of television advertisements for unhealthy foods and beverages, despite the implementation of food industry programmes. Governments should enact regulation to protect children from television advertising of unhealthy products that undermine their health.
Grupo de INV. : Determinantes Sociales y Económicos de la Situación de Salud y Nutricion
GIIESEN Grupo de Investigación Interdisciplinaria en Educación para la Salud y Educación Nutricional
URI : http://hdl.handle.net/10495/12008
ISSN : 1467789X E
Aparece en las colecciones: CIAN (Centro de Investigación en Alimentación y Nutrición)

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